Starting as a Senior Designer, I ultimately managed a team of designers in an in-house agency setting, serving a multinational corporation and multiple brands. Our team focused on the digital deliverables. I created and directed web design, UI, online advertisement and social media strategy for Techtronic Industries. Brands serviced include Home Depot bestsellers RYOBI & RIDGID and I was instrumental in the launch of HART Tools, to date, the largest single brand launch into Walmart stores.
- digital deliverables for multiple websites
- seasonal and product launch campaigns
- concept and art direction for photo shoots, working with photographers and professional talent for lifestyle, in-use and still-life product photography
- light copy writing
- streamlined and innovated new processes to eliminate bottlenecks and accommodate high-volume, low effort tasks, greatly increasing our partner/client's satisfaction